Competing company names Competing company names are useful in uncovering how others report on and treat companies similar to yours. Theseterms are similar to industrythought leaders in that you wont be using them for on-site optimization. Using competingcompany names, youll be able to see who hascovered yourcompetition in the news, on forums andblogs and you can dig intotheir reviews to get a better idea of what you are up against. 6. Related vertical keywords Related vertical keywords are terms within your target segment ecosystem. These terms can range from suppliers to customer industries, but they need to have a clear connection to your primary audience. These terms are helpful in uncovering new prospecting opportunities, as well as helping you build a strong community of like-minded individuals. Related vertical keywords can help you cross-pollinate your link outreach and community-building efforts. By tapping into closely related niches, you can expand your message to others who may be interested but just dont know much about you. With this new information, you can create helpful content and space to bring the two communities together. 7.

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The Stephenz Group brings a unique perspective to the home security sector, based on years of experience with home security services as well as extensive channel marketing experience with major technology brands. "We saw a need in the market," commented Barbara Zenz. "There haven't been many options for independent dealers to partner with marketing services agencies, so by combining our innovative service approach with a breadth of creative options, dealers can work with marketing experts to help them build their brand with customized marketing tools." "Independent dealers have never had it tougher. With the growth in home security and home automation, UCC dealers need additional services to help them grow their business. MyStudio[Pros] is an example of UCC's goal to provide our dealers with the tools they need. Our dealers and their success is what matters to us," added Ron Bowden, Director of Dealer Services, UCC. About The Stephenz Group and MyStudio[Pros] The Stephenz Group is one of the largest independently owned B2B branding and digital advertising agencies in Silicon Valley. The Stephenz Group has experience building brands for clients such as Enlighted, Epson, HP, Icontrol, Infoblox, Qualcomm, and Samsung. In addition to MyStudio[Pros], the company also has a division called STUDIO that helps clients of all sizes to optimize their communications with high-quality, fast, and scalable web services, presentation design & events. The Stephenz Group has received hundreds of national, regional, and local creative awards, and is ranked among the Top 100 B2B agencies in the United States by B2B Marketing Magazine, Top 25 High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies in the United States by Ad Age.

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"At a certain point we stopped paying rent because it was like, this is going to be taken away from us at some point anyway." They kept the utilities on, but with no rent came no sense of responsibility for the house. While banks were facing new regulations and fines for blighting Oakland neighborhoods with empty foreclosures, it was the tenants that let 2523 fall apart. "Once we started squatting, thats when the darkness happened. There was no one to fix anything anymore and we were a bunch of dumbassesit went downhill real fast," says Santos. "It turned into kids just trying to party and do drugs and drink, spray painting the walls and just general nastiness. It was infested with rats and everyone was doing heroinit wasnt so much about music anymore." The lean got worse, and more symbolic: As the homes around it were foreclosed and flipped, and Oakland became one of the hottest real estate markets in the country, 2523 couldnt even stand up straight. The definition of a flip for research purposes is simply a home that was sold twice in a 12-month period. While some flip markets are still thriving, most have cooled in recent years. "We think a majority of flips today are good flips in the sense that investors are improving homes that were in need of rehabilitation," says Trulia Chief Economist Ralph McLaughlin. "This is in contrast to the likely fact that a larger share of homes flipped 10 years ago were bad, or speculative flips, where investors were buying and selling homes because they were speculating on pure price appreciation." Urban Strategies and other housing researchers differentiate between flipping and rehabilitation. "Theres a tremendous amount of overlap in the two and theyre not mutually exclusivemost folks engaging in rehab activity are flipping, but not all flippers are going to the trouble of rehabbing a property," says Stahl.

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